“Our focus on Danley’s new website was to improve the user experience and simplify access to product information,” said Nick Kastner, director of brand and digital strategy at Forum Communications. “The requirements for the design were to simplify access to products and to showcase the many impressive applications and installations of Danley products.”
Forum’s process for the design focused primarily on re-categorization of product information, simplification of the site’s architecture, and full implementation of Danley’s brand.
“At Danley, the only true way to understand the clarity and quality of our products is to experience them,” said Skip Welch, head of sales and marketing for Danley Sound Labs. “Our goal for the website was to create a user experience that delivered that same level of quality.”
In addition to Forum’s work on Danley’s website, Forum Communications has assisted Danley Sound Labs in streamlining their global messaging both in words and in visuals. Those efforts are seen across the website and social media.
“We are incredibly honored to receive this award alongside our partners at Forum Communications,” said Welch. “Our partnership has led to improvement across all of our marketing channels and we look forward to continuing these efforts into the future.”
ABOUT FORUM COMMUNICATIONS
Forum Communications is an award-winning, full-service strategic marketing agency that helps clients find their voice in a crowded marketplace. Forum’s team builds and executes integrated marketing strategies across all channels ranging from public relations to digital marketing. Over the past 10 years, more than 90% of Forum’s clients have remained clients or utilized Forum’s services on more than one project. Currently, the agency has more than 60 ongoing relationships with clients that entrusted their marketing efforts and brands to the agency.
To learn how Forum Communications can help your organization find your voice, visit forumspeaks.com.